Misrepresentation of products and services is, unfortunately, widespread in the UK. Our society treats misselling reactively rather than proactively; as such, consumers suffer huge financial detriment and rely on companies like ours to fight their corners.
Understanding Misrepresentation
In legal terms, misrepresentation occurs when a seller makes a false statement of fact to induce a buyer into a contract. Under UK law, misrepresentation can be categorized into three types:
Fraudulent Misrepresentation: When a seller knowingly makes a false statement or recklessly disregards the truth.
Negligent Misrepresentation: When a false statement is made carelessly or without reasonable grounds for believing it to be true.
Innocent Misrepresentation: When a seller makes a false statement without fault or negligence.
The Misrepresentation Act 1967 gives consumers the right to rescind contracts and claim damages when misrepresentation occurs.
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